Concerns are rising within the software industry regarding G2’s expanding dominance following its agreement to acquire prominent B2B platforms Capterra, Software Advice, and GetApp from Gartner. Announced in late January with expectations to finalize in the first quarter of 2026, this consolidation would unify several major software review and discovery services under one umbrella. Post-acquisition, G2’s reach will be substantial, hosting approximately 6 million verified reviews and engaging over 200 million potential buyers annually across diverse categories. Prior to the deal, each platform already held significant market influence, with G2 alone claiming a user base exceeding 3 million. Industry observers are questioning whether such concentration of data and influence might impact competition and transparency in the software marketplace. This move signals G2’s aspiration to bolster its position as a dominant player in the B2B software sector, prompting ongoing debate about the implications for consumers and smaller competitors alike.
[Source: The Next Web](https://thenextweb.com/news/is-g2-becoming-too-powerful-for-the-software-market)